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What customers say about
RAFA Houses 

At RAFA, we recognize that each individual has unique needs and desires when it comes to their living spaces.

 

Our audience consists of a variety of people, all facing different challenges and striving for specific goals

Julia Ellenson

Julia is a young professional seeking an affordable yet independent living option after a breakup. She doesn't want to give up the dream of owning her own home but faces the challenge of finding an affordable and sustainable solution. Tiny houses seem like an attractive alternative to traditional housing, as she values minimalism and sustainability.

Preview of
The Target Group Analysis

Juli struggles with this problem

Dealing with the consequences

July pursues this objective

July pursues this goal

Juli sticks to it

This is their level of knowledge

That’s why Julia is looking for change

These are her doubts

  1. Julia is faced with the problem of finding an affordable housing solution that offers her independence and the opportunity to redefine her personal lifestyle after a life change.

  1. The high costs and long-term commitments of traditional real estate.

  2. The feeling of being constrained by high living costs.

  3. Lack of sustainable and environmentally responsible housing options on the market.

  4. The challenge of finding a living space that matches their values of minimalism.

  5. The need to quickly reorient themselves and live independently after a personal change.

  1. Julia wants to find an affordable, eco-friendly, and stylish living space that allows her to enjoy financial freedom while maintaining a minimalist and sustainable lifestyle.

  1. Financial in dependence through affordable housing.

  2. A lifestyle that reflects their values of sustainability and minimalism.

  3. A quick and uncomplicated solution to their current housing situation.

  4. A sense of belonging and community in a like-minded tiny house community.

  5. The flexibility to easily change their living location if necessary.

  1. Julia currently lives in a rented apartment in the city, which is practical but expensive and not in line with her values of sustainability and minimalism. She longs for a change and more independence.

  1. Understanding of tiny houses mainly from social media and TV shows.

  2. Awareness of the ecological and financial advantages of minimalistic living.

  3. Interest in personal growth and a lifestyle offering freedom and flexibility.

  4. Seeking a community sharing similar values and lifestyles.

  5. Familiarity with the option of constructing or purchasing tiny houses as an affordable housing solution.

  1. A recent breakup has prompted Julia to reassess her life and living situation and to look for a more sustainable,

  2. Independent, and financially viable housing solution.

  1. Conditions and regulations for building a tiny house in your desired location.

  2. Worry about feeling cramped in a smaller living space.

  3. Uncertainty about long-term satisfaction and adaptation to the minimalist lifestyle.

  4. Questions about financing and the costs of a tiny house.

  5. Lack of information and understanding of the options available and the process.

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